Media: paperback - 160 pages, large fomat
Author: D. O'Brien
Year: 1982
Publisher: Penguin

Used, but in good condition

Since its launching in 1933 The Australian Women's Weekly has become a model and a mirror of Australian life, reflecting the lives of the high and the humble, in times of depression and prosperity, war and peace. Demonstrating remarkable resilience, it has flourished through waves of social change, including, most recently, the age of permissiveness, the women’s movement and republicanism. Accustomed to criticism, praise and satire, it has come to live with and laugh at its image as an Australian institution.

Drawing richly on material selected from 2600 issues of The Weekly, this book traces half a century of Australian fashions, interests and attitudes. Denis O'Brien, in his entertaining behind-the-scenes account, shows how the magazine which set out to appeal to ‘every woman — stay at home, gadabout, intellectual or just nice average' became an amazingly successful enterprise and a social phenomenon in which millions have participated.

Contents

Introduction
LABOR PAINS
Cameo: Upelaira. Downtuin
JUMBLE SALE
GROWING. GROWING...
Faih»n Parade
THE OTHER WOMAN'
GLOVES CO ON
Caaoo; Gesturing Hypnotical!)
Cartoon humor
ROYALTIES
LINE OF SUCCESSION
Cameo: To Battle With Poetry
SEND HIM VICTORIOUS
THE HOME FRONT
CHANGE OF STYLE
Still a leader in faihion
FORMULA?
Cameo: The Palace Connection
ROCKING ANT) ROLUNG
Pidgeon Pie
Cameo: Around The World
Changing- with the timee
TRANSITION
THE VOICE
Index
Bibliography